Gears of War Creator Defends His Next Game's Free-To-Play Model

Today at PAX East, Gears of War creator Cliff Bleszinski defended his next game's use of free-to-play as its business model. Speaking during a panel presentation, Bleszinski assured fans that Project Bluestreakwon't be anything like Game of War or Candy Crush.
"Free-to-play doesn't have to be Game of War, it doesn't need to be Candy Crush," Bleszinski said.
He went on to point out that, although some games have given free-to-play a bad name, there are examples of free-to-play done right such as League of Legends and DOTA 2.
Bleszinski pointed out that every item available for purchase in Project Bluestreak can also be earned through regular gameplay. "I don't want to be pay-to-win," he said.

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